An 8-step SEO strategy for your online visibility!
In the digital world, it’s only natural to ask questions about your brand’s online presence.
How does it fit into the Internet landscape?
How can we attract more visitors to the website?
And above all, how can we increase our website’s search engine ranking for optimum visibility?
Everyone asks these questions at some point.
While you may have already explored many different solutions, the digital world is constantly changing and evolving, often testing our ability to keep pace.
This is where SEO (Search Engine Optimization) comes in.
A well-developed SEO strategy is not a simple plan of action, but a precise roadmap designed to make your website stand out in this dematerialized domain.
It’s a combination of technical know-how and a keen understanding of online behavior, with the aim of attracting qualified traffic and maximizing conversions.
Now, to help you master this simple yet complex approach, you will find below the 8 minimum steps to follow to optimize your positioning and thus your online visibility:
PART REDIGESTED FOR DIGITAL ACCESSIBILITY
1. SEO benchmark
Benchmarking your statistics is the best way to set goals, track results and analyze the situation.
Use organic traffic, keyword rankings and backlinks as your baseline.
This information will give you a picture of your site’s overall performance.
2. Competition analysis
There’s no need to guess – you can check out what’s already working for others and build on that success. Analyzing your colleagues’ SEO strategies can help you: capitalize on their detected weaknesses, replicate their strengths to a minimum, and prioritize your most important SEO tasks.
3. Defining objectives
Defining objectives and KPIs (key performance indicators) is one of the most important steps in your SEO strategy. It helps to define and evaluate levels of success and determine possible adjustments. Your 5 KPIs to track: organic traffic, keyword ranking, backlinks, average CTR (click-through rate), coverage issues.
4. Content audit
A content audit is your best analysis process for finding areas for improvement: improving or deleting the worst-performing pages, evaluating content in relation to traffic, improving existing content (visual elements, updating, ease of reading, opening up the field, etc.).
5. Topic cluster creation
Creating topic clusters helps search engines understand the hierarchy of your website and validate your authority around a specific topic.
They are made up of 3 elements: a “pillar” page focusing on one topic, a “cluster” of pages covering related topics in greater depth, and internal linking between all the pages.
6. On-page SEO optimization
On-page SEO is the practice of optimizing your web content for both search engines and users. Playing a major role in Google’s ranking factors, common on-page SEO practices include revising: title tags, meta descriptions, titles, internal links, URLs.
7. Technical SEO corrections
The easier you make it for search engines to access your content, the better your chances of ranking. To further improve your site’s technique, consider other factors: JavaScript, XML sitemaps, site architecture, URL structure, structured data, thin and duplicate content, Hreflang, 404 pages, …
8. Off-page SEO
Off-page SEO refers to actions taken outside your website that also have an impact on your rankings / SEO – for example: building backlinks, encouraging branded searches, increasing engagement and shares on social networks.
Having gone through all these strategic stages, whether through the expertise of your in-house teams or the consulting agency you work with, it’s essential to keep two key points in mind: analysis and the ongoing refinement of your strategy.
In any successful business, analytics are essential for understanding trends, identifying opportunities and adjusting strategy based on results.
It’s this thoughtful approach that enables you to optimize your online presence for proactive and effective growth.
GLOSSARY
1. SEO (Search Engine Optimization)
Also known as natural search engine optimization, SEO incorporates techniques designed to improve the search engine positioning of a page, site or web application.
2. Organic traffic
Organic traffic refers to the number of visitors arriving on your website from organic, unpaid searches via search engines.
3. Backlinck
Literally “backlink” or “inbound link”, it refers to a hypertext link within a piece of content pointing to another site, another domain.
4. Average CTR (click-through rate)
It measures the proportion of Internet users having clicked on a content/link via a web ad. Marketers use it to assess the effectiveness of a communication campaign. CTR applies to all clickable elements on a web page.
5. Keyword
At the heart of the SEO strategy, the keyword is a query made by an Internet user in the search engine’s search bar.
5. Topic Clusters
Topic clusters are groups of linked pages on a particular topic.