Laubrass

LAUBRASS

Leads multiplied by 10, ROI maximized, engagement increased.
With OSEO Marketing, LAUBRASS controls its data and targets relevant audiences for the success of its ADS strategy.

Challenge

LAUBRASS, a company with a BtoB target audience, invested in a lead acquisition strategy, mainly on LinkedIn, to develop its sales.
However, the number of leads generated was falling, and synchronizing leads between advertising platforms and their CRM was complicated and risky.
LAUBRASS therefore turned to OSEO Marketing to optimize its lead acquisition campaigns and open them up to marketing levers other than Linkedin.
Our mission: to increase the effectiveness of campaigns to increase the number of leads and support the company’s commercial growth.

OSEO Marketing Solutions

After a meeting to understand the current strategy and target audience, OSEO Marketing analyzed the methods, approaches and metrics associated with each LAUBRASS campaign.
We opened the door to other levers such as :

– Opening and management of the ADS Facebook account:
The account has been opened in the name of LAUBRASS, guaranteeing that the customer remains the owner of his data and accounts.

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La recherche de mots-clés pertinents : Identification de mots-clés pertinents et impactants pour atteindre les bonnes audiences sur Google Ads

– Precise targeting: Development of specific audience segments for more effective campaigns on Linkedin Ads and Facebook Ads

Thanks to this approach, we were able to better align LAUBRASS’ advertising efforts with the behaviors of their target audience, optimizing results and ROI.

Results

Thanks to the solutions offered by OSEO Marketing, LAUBRASS has seen significant results:

– Increase in qualified leads:
By redirecting advertising campaigns to Facebook, the number of leads was multiplied by 10 compared with the returns initially seen on LinkedIn ADS.

– ROI improvement:
Return on advertising investment has been optimized, with better budget allocation and increased campaign effectiveness.

– Increased engagement:
The new campaigns generated higher engagement on the publications, boosting the brand’s visibility and appeal among the BtoB target audience.

– Data ownership ensured:
By keeping the management of advertising accounts in the name of LAUBRASS, we have ensured full ownership and control of the data for the customer, as well as the implementation of
automations between the advertising platforms and their CRM.
Everything belongs to them.

– Optimized targeting:
Thanks to in-depth analysis and precise targeting,
campaigns reached the most relevant audiences, improving the impact and relevance of ads.

About laubrass

LAUBRASS develops software and provides consulting services to help customers optimize their productivity, especially in the US market.
Its team is made up of software and industrial engineers, and lean six sigma consultants.
LAUBRASS offers customizable software for process improvement, including auditing, inspection, workflow management and more, optimizing diverse processes with tailor-made solutions and high-level service.