Ôtentik Products

From in-depth knowledge to site optimization, OSEO Marketing supports Ôtentik Products on a daily basis: digital strategy.
Storytelling, SEO, content writing and continuous monitoring for lasting impact!

Challenge

After their first 6 months with an agency, Ôtentik entrusted us with the deployment of their marketing strategy based on 3 main points:
– Develop brand awareness among an audience of Afro-descendants;
– Increase online sales via their website or other platforms;
– Provide a clear message to their MLM (Multi Level Marketing) and direct customers.

OSEO Marketing Solutions

OSEO Marketing began by building up its own knowledge of the customer, its brand, its products, its market, its competitors and its internal structure.
We then presented what is certainly the largest strategic recommendation ever made by our strategists, running to 250 pages.
We studied the competition, their websites and their social networks.
We studied the Ôtentik Products brand and its language.
We analyzed their website, its traffic and its campaign history on Google Ads and Meta Ads.
Finally, we came up with a strategy that met the customer’s needs and objectives, and even went beyond them, as we also took on the challenge of offering off-line solutions.
Based on this new strategy, we began by reviewing the storytelling and language elements that would shape the rest of the brand’s communications.
We then optimized the website both technically and graphically, and rewrote the texts for better search engine optimization.
OSEO Marketing’s support doesn’t stop there.
We provide real-time monitoring to adjust and optimize the action plan set out in the strategy, ensuring effective, ongoing deployment.

Results

Thanks to our intervention, Ôtentik Products benefited from the following results:

– Adjusting budgets: We have optimized the distribution of budgets according to the ROI of each contact point, ensuring a more efficient use of resources.

– Global consistency: We established perfect coherence between design, content and brand voice across all touchpoints, reinforcing Ôtentik Products’ identity.
Today, we also create all advertising messages.

– Improved site performance: The redesign and technical optimizations have significantly improved website performance, offering a better user experience and increasing conversion rates.

These results reflect our commitment to making Ôtentik Products the new benchmark in hair care for Afro-descendants, by aligning strategy and execution with precision and expertise.

About Ôtentik Products

Founded in Montreal by Nadège Méhé, an Afro-descendant heir to a line of herbalists, Ôtentik Products develops natural hair solutions for curly and textured hair.
After extensive research, its founder has created a range of products that respect the health and specific characteristics of hair.
Her mission is to restore its beauty and help everyone wear their natural hair with pride.
Ôtentik Products has become THE reference for healthy, effective hair care.