Punch Croisières

Increased bookings, new customers and boosted business: Punch Croisières calls on our expert to develop its ADS strategy.

Challenge

Punch Croisières, a specialist in cruise ship rentals in Martinique, was facing low occupancy rates during the summer season.
With poorly optimized advertising campaigns and limited access to its data, the company needed a solution to increase its booking rate and regain control over its digital strategy.

OSEO Marketing Solutions

OSEO Marketing implemented a Google Ads and Meta Ads (Facebook Ads) strategy tailored to Punch Croisières’ needs.
Our experts completely overhauled their digital ecosystem, including :

The creation of Google Analytics 4, Google Ads, Meta Ads and GTM accounts to give Punch Croisières full ownership of its advertising data.
A summer advertising campaign based on a captivating promotional video, designed to showcase the company’s exceptional offering and seascapes.
Advanced optimization of ads on Google and Meta (Facebook), to reduce cost per click (CPC) and increase click-through rates (CTR).

Results

The results quickly demonstrated the effectiveness of our strategy:

Maximum occupancy of cruise ships during the summer period.
Average CPC of 1 cent (USD), ensuring an excellent return on investment.
Click-through rate (CTR) of 15%, proof of high engagement of the target audience.
Punch Croisières is now autonomous and the owner of all its accounts and advertising data.

About Punch Croisières

Punch Croisières offers boat cruises in Martinique, offering unforgettable experiences to discover the island’s marine beauties.
Check out their offers on their official website: Punch Croisières.