Semences du Portage

PORTAGE SEEDS

Increased traffic, new customers and boosted business: Les Semences du Portage is growing thanks to a review of its ADS strategy and tight control of its budget.

Challenge

Les Semences du Portage have already integrated digital into their communication model, considering the internet as an essential point of contact for their business.
With the aim of strengthening brand awareness and their mission to offer quality seeds while supporting their customers in a world that respects the environment, Les Semences du Portage want to increase traffic to their website, attract new customers and, ultimately, grow their business.

OSEO Marketing Solutions

After a meeting during which we went through all their communications and distribution channels, our team produced a communications strategy focusing mainly on Ads.
We reviewed the various Google Ads and Meta Ads campaigns, their structures and keywords for the former, and the ad creatives for the latter.

Our Google ADS methodology includes :

– Targeted keyword selection: Identify and use specific keywords to reach relevant audiences after analyzing the SEO keywords on which competitors are positioned.

– Bidding and daily budget review: optimize bidding and adjust daily budget to maximize ROI.

– Ad optimization: Optimization of advertisements in line with the brand’s language and the keywords with the highest search volumes.

To optimize their budget, Les Semences du Portage have entrusted OSEO Marketing with ongoing monthly support.
The aim of this collaboration is to adjust and fine-tune the PPC strategy, generating more traffic and boosting business development.

Results

Thanks to the collaboration between Semences du Portage and OSEO Marketing, the customer saw its ROI increase in a concrete and advantageous way.
By optimizing and revising their Google ADS budget in particular, the ROI was multiplied by 10.
This significant growth demonstrates the effectiveness of a strategic, methodical approach and the ability to maximize advertising investments to achieve concrete, lasting results.

About Semences du Portage

In 2015, Yves Gagnon and Diane Mackay entrusted their daughter, Catherine Gagnon- Mackay, with the marketing of seeds from Jardins du Grand-Portage, founded in 1980 in Saint-Didace.
Pioneers of seed sales in Quebec and creators of the Savignac tomato, they produce on site with the help of 8 local growers.
A website and a pick-up point in Montreal have made the company a reference in quality seeds, promoting food self-sufficiency and biodiversity.